Organizational and methodological aspects of professional training of university students based on a media-oriented approach

The dynamic nature of changes occurring in the professional training of university students is determined by the current requirements of the modern information society. They are associated with the formation of students' readiness for professional activity, for solving professional problems, for building interaction and communication with the professional community, with the formation of media literacy and media competence. In this regard, in the context of digital transformation of education, there is a need to search for fundamentally new approaches to the professional training of university students. The purpose of the article is to substantiate and identify organizational and methodological conditions for the formation of university students' readiness for professional activity based on a media-oriented approach. The objective of the article is to clarify the content of aspects with the help of which it is possible to describe the idea of a special organization of professional training of university students based on a media-oriented approach. The study is based on a comprehensive analysis of scientific literature, as well as a metaphorical analysis in revealing the working definition of the concept of «media and educational communication». In accordance with the idea of a special organization of professional training of university students in the context of digital transformation of education, a media-oriented approach is presented that allows optimizing this process. The content of organizational and methodological support (organizational and methodological aspects) of professional training of university students has been identified and substantiated, which serves as the basis for the implementation of media technology for the formation of readiness for professional activity of university students. The media-oriented approach serves as the basis for the introduction and implementation of technology aimed at developing the readiness of university students for professional activity. This approach promotes the creation of new forms of interaction between participants in the educational process, which, in turn, improves the quality of professional training of university students.