Markers of national identity in modern Bashkortostan (based on the analysis of reviews about the international festival «Na Rakhat»)

The article examines the problem of forming a constructive national identity in Bashkortostan by referring to numerous reviews in regional media, mass media, as well as responses from ordinary visitors – residents and guests of the city – about the event in the capital of the republic in the summer of 2025. It is shown that the reviews of visitors to the international festival «Na Rakhat» actualize the main markers of national identity associated with the cultural code, a healthy lifestyle as the basis of the vitality of the ethnic group, pride in Bashkiria as a center of health and tourism, patriotism. The bathhouse in the culture of the Turkic peoples occupies an important place in their lives. Belief in its effectiveness among the population is growing. In our opinion, this is due to the interest of the population in a healthy lifestyle through a traditionally established culture in which a prominent role belongs to the bathhouse, herbal medicine, and spiritual practices. The analysis of the empirical material illustrates the emergence of a similar feeling of continuity of the traditions of the bathhouse culture among most festival visitors, the improvement of the bathhouse as an ethnically significant element of the Turkic traditional life taking into account the needs of a modern person, the revival of the idea of a harmonious combination of folk and scientific medicine. The intermediate results of the study can form the basis for an ethnosociological study on this problem.