In article development of ecological tourism which, first of all, is based on visit of attractive and unique objects is considered. Flora conforms to these requirements fully.. For the first time 10 bases are formulated which stimulate development of informative ecological tourism (a specific variety, relic types; endemic types; the types described from the territory of the region for the first time for science; the plants recognized protected and included in the Krasnaya kniga; vegetable communities, unique by origin and to structure; zone, typical vegetable communities; places of concentration of plants in the territory of nature sanctuaries; especially valuable natural territories of federal level of protection; key botanical territories) and 5 bases which stimulate development of event ecological tourism (date of birth of researchers; dates of expeditions; dates of the organization of the centers for studying of flora; dates of the publication of the major botanical compositions; dates of the largest scientific forums). Concentration of nature sanctuaries and distribution of especially protected natural territories is described within the Samara Region. In article the generalized criterion for evaluation of the fitosozological status of these territories is used. It is noted that the Samara Region is the perspective territory for development of internal tourism where the important and defining role belongs to ecological tourism.